Publicity Inc.

Use public relations to grow your business.

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Method: Data-Driven Communications Strategies

Data-Driven conversation

What is data-driven communication? 

Data-driven communication is using company resources like leadership and product/solutions experience to derive facts to drive industry conversations across all your communications channels.  Your company experience or product utilization offers data points or industry facts that can be interesting to media, industry colleagues and current or future customers.  

The alchemy is to formulate which data points will be the most effective for what communication channels and contexts.   Public relations, marketing, social media, and conferences are the communication foundations for driving conversations to your business.  Let our team at help formulate a data-driven communications strategy for you today.